The Q at Parkside

(for those for whom the Parkside Q is their hometrain)

News and Nonsense from the Brooklyn neighborhood of Lefferts and environs, or more specifically a neighborhood once known as Melrose Park. Sometimes called Lefferts Gardens. Or Prospect-Lefferts Gardens. Or PLG. Or North Flatbush. Or Caledonia (west of Ocean). Or West Pigtown. Across From Park Slope. Under Crown Heights. Near Drummer's Grove. The Side of the Park With the McDonalds. Jackie Robinson Town. Home of Lefferts Manor. West Wingate. Near Kings County Hospital. Or if you're coming from the airport in taxi, maybe just Flatbush is best.

Monday, September 2, 2019

Marketing the Corner

You've all seen it. You've wondered WTF is that tumor on the head of 715 Flatbush? Two more-incongruous surfaces one cannot imagine. And yet, here we are. What was once Nelson's barbershop and a combination driving school/money order/real estate//fax/email and legal beagle has become 242 Flatbush (the upscale market rate apartment building) and 715 Flatbush the soon-to-be something that nearly everyone has opined will be either a Starbucks or Hungry Ghost or Ramen Place or Red Lobster, depending on your outlook and/or hubris at rumor-mongering.
This rendering makes it look almost passable. You, dear reader, know the ugly truth.
Like many other buildings nearby, including the gorge mansions along Parkside Avenue, 715 Flatbush was designed by the prolific architect Louis Gold. More on his story by Susan De Vries from B-stoner. Given the current zoning, this sort of thing may become much more common along Flatbush Avenue, where some beautiful old buildings could get taller without necessarily coming down altogether. I expect a canyon of 5-7 story new construction, particularly in all the tax-payer and boarded up buildings south of Empire, of which there are still many.

I think it's worth noting that the asking price for the commercial space is not really affordable by many mom-and-pops. The $70/sq/ft/yr means you'll need nearly $100,000 a year to sign a lease. High-end retail, chain stores, maybe restaurants and bars etc. tend to fall into this category. With the location being a commuter goldmine, it's hard to see how this sort of stall could become anything-like the funky hodge-podge currently renting along the Flabenue.

And the apartments? Well, about what you'd expect. At a price considerably higher than my mortgage you could get a rare 3-bedroom that actually looks kinda nice. It'll set you back $3,300 a month, but it does have newness and size, 2 bathrooms and 7 rooms. I can't really tell whether this is a "deal" or not, because there's not a lot that's comparable. If you're in the hunt you could always start here. It's hard to imagine it doesn't shoot up past $4K a month soon, but what the hell do I know. I couldn't afford it even if I wanted it.

l will say that any place with a staircase gets a bump up in my view, even if it goes nowhere. The place is actually quite cheap if this is a Stairway to Heaven, though I suspect it's more of a Stairway to Futon.


diak said...

While I agree that 715 Flatbush is unlikely to win any architecture prizes, I'm encouraged by the attempt. To my eye it's a lot better than the usual box o' bricks or the generic gray prisons-with-tiny-balconies that are proliferating all over.

James Parks said...

"Advertising is based on net effective pricing."
Though they don't actually say what the concession is, often its one month free. So the actual rent is more like $3,600/month (for 11 months with one month free). Personally, I think net-effective is the worst kind of false advertising.