The Q at Parkside

(for those for whom the Parkside Q is their hometrain)

News and Nonsense from the Brooklyn neighborhood of Lefferts and environs, or more specifically a neighborhood once known as Melrose Park. Sometimes called Lefferts Gardens. Or Prospect-Lefferts Gardens. Or PLG. Or North Flatbush. Or Caledonia (west of Ocean). Or West Pigtown. Across From Park Slope. Under Crown Heights. Near Drummer's Grove. The Side of the Park With the McDonalds. Jackie Robinson Town. Home of Lefferts Manor. West Wingate. Near Kings County Hospital. Or if you're coming from the airport in taxi, maybe just Flatbush is best.

Tuesday, October 23, 2018

Are You a Brooklyn Bloke?

Wayne Fortune, Brooklyn Bloke
If you're strolling the Flabenue and happen to see a sleek little pop-up shoppe next to Awesome gifts at numero 617, you'll likely see one Wayne Fortune, a/k/a Brooklyn Bloke, a London-born designer/musician peddling his lifestyle brand.

For those of you too old or old-skool to think you care, a brush-up might be in order. "Lifestyle" is a bit of an all encompassing marketing concept, wherein the wearer/user/listener/viewer identifies strongly with the brand and its aspirational message, spiritual identification or world-view. Think you're above such silliness? If you ever considered yourself grunge, did you wear flannel and listen to Pearl Jam? Ever listen to a musical artist and think they perfectly embodied your outlook and sense of who you are? Ever wanted to look like someone whose style you dug? Ever worn a brand of shoes because you wouldn't be caught dead in another brand? And here's one for the liberal college educated parents out there - ever purchased or considered purchasing a Subaru Outback? Then you know what we're talking 'bout. Hell even political causes and candidates can be associated with your sense of identity. Bumper stickers, baby.

The Q loves the 'Blokes gear, though I'm more of Burlington Coat Factory man myself (we go by BCFM's so don't mess with us). Back at the shoppe, the pinball machines are a nice touch, and while BB is only here for a month, his brand will likely live on. Pick up a hoody or two for that special hard-to-please bloke on your list. And tell Wayne the Q sent you. I'm sure he'll offer you, I dunno, a shilling off or something.

Cheers mate.

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