|Wayne Fortune, Brooklyn Bloke|
For those of you too old or old-skool to think you care, a brush-up might be in order. "Lifestyle" is a bit of an all encompassing marketing concept, wherein the wearer/user/listener/viewer identifies strongly with the brand and its aspirational message, spiritual identification or world-view. Think you're above such silliness? If you ever considered yourself grunge, did you wear flannel and listen to Pearl Jam? Ever listen to a musical artist and think they perfectly embodied your outlook and sense of who you are? Ever wanted to look like someone whose style you dug? Ever worn a brand of shoes because you wouldn't be caught dead in another brand? And here's one for the liberal college educated parents out there - ever purchased or considered purchasing a Subaru Outback? Then you know what we're talking 'bout. Hell even political causes and candidates can be associated with your sense of identity. Bumper stickers, baby.
The Q loves the 'Blokes gear, though I'm more of Burlington Coat Factory man myself (we go by BCFM's so don't mess with us). Back at the shoppe, the pinball machines are a nice touch, and while BB is only here for a month, his brand will likely live on. Pick up a hoody or two for that special hard-to-please bloke on your list. And tell Wayne the Q sent you. I'm sure he'll offer you, I dunno, a shilling off or something.