To those of us who follow these kinds of things, the investment of real estate brokers MySpace is a big effing deal in the development of the neighborhood. From their press release for their Grand Opening at 661 Flatbush. I don't know why but they left off the close quote, which somehow seems apropos to me.
MySpace NYC has been handling Lefferts Gardens listings out of its Franklin Avenue office since it was founded in 2008. “A large percentage of our agents have lived in the area for years, and we realized it was finally time to establish an office in the neighborhood,” said Guy Hochman, owner of MySpace NYC.
Lefferts Gardens has a lot going for it: proximity to Prospect Park and the Brooklyn Botanic Garden, streets lined with historic Victorian houses, and new bars and restaurants opening all the time. It’s increasingly becoming a destination for Brooklyn residents looking for reasonable rent in a neighborhood on the rise.
As with all of MySpace NYC offices, the Lefferts Gardens office is designed to fit in with its neighborhood. The agents understand better than anyone both sides of apartment hunt in Lefferts Gardens—they want to provide a service for those seeking to join the neighborhood as well as those looking to relocate within it.
7 comments:
I wish them luck. But wow. Their yelp reviews are pretty bad.
You might not like it, but their business model is solid and legal.
http://www.brooklynian.com/discussion/45368/plg-are-you-ready-for-myspace-realty-they-are-coming-/p1
It is NOT legal to allow unlicensed individuals to conduct real estate transaction, which they do on a regular basis (I know someone who worked there without a license for several months). Sexual harassment, if proven, is also illegal, so long as the company has more than four employees. As real estate agents are considered independent contractors, and not employees, perhaps he's exploiting that loophole to continue his sleazy ways. Additionally, advertising apartments as "good for shares" or "good for single people" is illegal under Fair Housing (Family Status is a protected class, so just like I can't say an apartment is "good for old people," I can't say anything about anyone's family configuration).
I'll believe what they are doing is illegal when they are charged and convicted with an offense.
Until then, their business model is not a secret and here they come.
Well, there is a sexual harassment suit against the owner. But otherwise, people would need to report their actions to the state - and most renters are too ignorant of the law to do so and most real estate agents too scared. But I'm sure it's a business model you love.
I can't say I have strong positive or negative feelings for their business model. Like most successful business, they understand the means and preferences of their customers, and are not afraid of being disliked those who don't present threats or opportunities.
One can spot their buildings easily: Look for the MySpace signs and/or a bunch of bicycles parked out front.
Oh MySpace is great. Got my last apartment on Franklin Ave from them. Them moving here makes me have hopes for stuff getting better here.
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