The Q's too busy and bruised (don't ask) to be all chatty today, and what's there to say anyway? Books. Books are good. Reading Is Fundamental. (old enough to remember RIF?) Until Greenlight manages to get a whole storefront in the nabe (no he didn't!) parents will settle for an awesome next best thing - Lefferts mom and co-owner Rebecca Fitting's award-winning independent book store is coming to the Flabenue. Co-locating with Shelley Kramer's Play Kids means now you'll leave that store having spent DOUBLE what you already didn't expect to buy in the first place. (Daddy, you promised!!!!!)
The Press Release is the text below, since paraphrasing it and pretending I wrote it is something that professional journalists do, and I'm not a professional journalist. I'm only paid like one.
Greenlight Bookstore Opens PopUp at Play Kids
Brooklyn business collaborate to bring books to the families of Prospect Lefferts Gardens Prospect Lefferts Gardens Neighborhood favorite Play Kids is teaming up with Brooklyn’s own Greenlight Bookstore to host a bookstore popup in the beloved toy store. Beginning in October 2015, Play Kids’ Flatbush Avenue location will feature a selection of children’s books stocked and curated by Greenlight, offering a richer experience for local families.
"Shopping small & shopping local is near and dear to our heart,” write Play Kids owners Carl Black and Shelley Kramer, who live in the neighborhood. “Greenlight has always been our favorite bookstore to shop for ourselves & our kids, and we've often referred customers to their Fort Greene location. It's so exciting for us to now have their well curated selection of kids books at Play Kids. We've brought the best of Brooklyn together at one location."
“Greenlight is excited to partner with Play Kids,” writes Greenlight’s coowner Rebecca Fitting, who also lives in the Prospect Lefferts Gardens neighborhood. “It's not only a great opportunity for two small businesses to collaborate on a project, but having this popup shop inside of their toy store makes it possible for us to bring books to the neighborhood in a way that feels special.”
Play Kids was established in 2011, born out of Black and Kramer’s desire to create a toy store that catered to the neighborhood they called home. The store’s focus is on open ended toys that grow with the child and family, and toys and games that stimulate children both mentally and physically, sourced from small, locally owned companies whenever possible.
In 2014 the store added an event space and began offering classes in art, science, and music. Play Kids was named New York Magazine 's Best Toy Store in 2012, and was also recognized by the N ew York Daily News as one of New York's Best Toy Stores. Greenlight Bookstore was founded in 2009 in the nearby Brooklyn neighborhood of Fort Greene / Clinton Hill, by Fitting and coowner Jessica Stockton Bagnulo, who had over 28 years combined experience working in independent bookstores.
Named one of the best indie bookstores for kids and families by T ime Out New York in 2015, the bookstore has received national and international attention for its innovative communitybased
startup model, its curated book selection and customer service, and its flourishing program of author events. Greenlight partners with many Brooklyn businesses and institutions for sales, events, and more, including the Brooklyn Academy of Music (BAM), the Brooklyn Flea, St. Joseph’s College, BRIC, Bedford Stuyvesant Restoration, and others.
“Local partnerships are the best way forward for independent businesses like ours,” writes Bagnulo. “Our partnership with Play Kids is a new model for us, but it’s in the spirit of our ongoing commitment to becoming a local Brooklyn institution that serves its community. We’re thrilled to extend that community beyond Fort Greene to Prospect Lefferts Gardens.”
The popup shop is managed by Greenlight’s offsite sales manager Annie Trizna, who works with both businesses to curate a selection of children’s books covering all ages, interests, and price points. The selection at Play Kids will be updated regularly, with attention to neighborhood needs and interests. For more information