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This picture is pretty rich. I hope that when you click on it you can zoom in and catch some of the wild advertising language, even for areas near here like the Slope and Prospect Heights and Fort Greene. Clearly back in '13 (1913 that is), the building boom was on big time. Considered the suburban tract housing of the day, these "gorgeous" homes were once considered a blight on the rural landscape. Large landowners were selling off chunks to developers, who in turn threw up rows of houses as quick as possible. Granted, back then the idea of "middle class housing" meant craftmanship and durability that we can't imagine today. Massive quarries upstate meant limestone facades were relatively cheap. Until I moved into one I thought the whole house was limestone. For those like me was, most of the "stone houses" in this borough are actually brick with a thick skin of limestone. When they start to crack, you can find the brick not far down. In my backyard, a bit of gardening revealed hundreds of leftover bricks from the days of construction. Each brick was marked with its manufacturer. Or at least that's what it seems those names imply.
I'm also digging this idea of the mortgage being rolled into the sale. $1,000 down back then becomes $23,000 in today's dollars, hardly a lot for a down payment. Your monthly bill would be around $1,500 in today's dollars. How does this compare? Why don't we assume 20% down on a million dollar house ($200K) and maybe $6500 a month?
Lastly, I'm pretty sure this Easy Housekeeping company bought up rows of these for resale, since I do recall seeing a listing for these houses at $2,000 wholesale.